Tourism Summer School (11-16.09.11, Turkey) - 09.02.2025

Scholarship / Financial aid: undefined
Date: 11-16 September 2011
Deadline: 15 June 2011
Destination: Izmir

A preliminary description of the courses can be found below:

Introduction to Tourism

Introduction: What is Tourism? Definitions and Concepts, tourist destination, services and industry, definition and historical development, Past to 2nd world war, recent and current 1945–2000, Future from 2000 onwards. General Tourism Trends. Types of Tourists, Visitor, Traveller, and Excursionist–Definition and differentiation. Tourism, recreation and leisure, their inter–relationships.

_Tourism Products & Attraction
_Types and Forms of Tourism

Tourism Marketing

_Introduction to Marketing
_Tourism Marketing Concepts
_Tourism Marketing Mix

Tourism Strategy

_Analysis and selection of tourism market/ Marketing Research
_Marketing Strategies
_Planning marketing programmes

Internet and Tourism

History of the internet and relation with the travel and tourism industry. Usage of internet in goods and services and Internet strategy. The usage of internet as a promotion tool and value creation. The role in SEO and websites. Adding value to customers and to brands. Tourism and read to read write web. The travel industry and social media. Internet in luxury markets. Internet as a distribution and promotion tool in tourism.

Case studies

Destinations and web promotion (becomeolympian.com) and social networking sites and integration strategies 9tripadivisor and facebook).

Destination marketing

This course, Destination Marketing, searches to increase understanding of the process behind destination marketing activities. Marketing of a tourism destination is much more complex than marketing of an attraction.

This course will offer insight into steps and strategies employed by DMOs and tourism marketing consultancy firms worldwide, focused on destinations viewpoint.

Fundamentals and practical case studies of marketing plan creation, contemporary procedures, practices, tourism system components, communication and distribution models, and examples of strategic marketing applications from around the world will be covered.

On completion of this course students should be able to:

_Classify key stakeholders and visitor segments to a destination
_Evaluate the new product development process for destinations
_Develop appropriate pricing mechanisms for tourism businesses
_Identify the channels of distribution within the tourism system
_Explain the components of the communications mix in destinations
_Identify appropriate tourism promotional techniques.

Destination Branding

Destination branding is a trend employed by Destination Marketing Organizations in an attempt to make their 'product' stand out in the global competition battlefield.

Therefore, during this course:

_different theories, including, for example, equity theory and social exchange theory will be presented,
_the involvement of different stakeholders in the branding efforts of the DMOs will be viewed from the perspective of sustainable tourism development,
_alternative branding strategies will be assessed, as well as issues of evaluating the branding efforts from the perspective of different stakeholders assessed.

Upon completing this course, and through the brainstorming analysis of case studies, the participants will be able to work in project groups responsible for identifying the unique attributes of a place upon which its branding strategies can be based. They will be able to work on the creation and development of a distinct destination brand and its preservation as well.

Fees and Deadlines

Summer School Dates: 11-16 September 2011

Registration

Earlybird registration: 15 June 2011

Latest registration: 31 August 2011

Fees

Fee without accommodation: €150 per person

Early-bird Fee: €475 per person

Regular Fee: €550 per person

Special prices for Dokuz Eylül University students and graduates.
Please contact info@tourismsummerschool.org for details.

Early / Late Registration Fee / Registration fee includes:

_all inclusive accommodation ( Check-in: 11th September 2011 - Check-out: 17th September 2011)
_access to all summer school sessions
_welcome reception
_breakfast and dinner (or lunch) every day
_visit to local attractions and firms in Izmir
_Summer School proceedings

FAQ

Registration

Website: http://www.tourismsummerschool.org/
Email: info@tourismsummerschool.org

Jobs and grants |07.06.2011 | Views: 665